Two businesses: Marketing & Growth on TikTok, Instagram, Facebook, Xiaohongshu and Google, and AI Automation for customer service, WhatsApp, CRM and workflows.
Marketing & Growth · AI Automation
Grow your business upward.
Marketing drives your growth. AI drives your efficiency.
UPWARD is a Singapore company with two separate businesses: Marketing & Growth, and AI Automation. Choose one, or use both.
A Singapore company with two businesses: Marketing & Growth, and AI Automation.
We don't implement technology for the sake of technology. Every solution is designed around a business outcome: more customers, better conversion, greater efficiency and sustainable growth.
What we do
Two businesses. One goal: growth.
Marketing & Growth and AI Automation are two separate services, each with its own specialists and process. Choose the one you need, or combine both.
Business 01
Marketing & Growth
Get more customers.
Our marketing team plans, creates and runs your content, ads and search presence, then turns that attention into enquiries, bookings and repeat customers.
STEP 01
ATTRACT
Get found. Get noticed.
Content, advertising and search that put your business in front of the right customers, on the platforms where they already spend their time.
Marketing & Content Growth
Customer Acquisition & Advertising
Search & Local Discovery
What's included+
Marketing & Content Growth
Social media management
TikTok, Instagram & Facebook
Xiaohongshu (小红书)
Short-form video production
Content strategy & planning
Copywriting & creative production
Social media growth
Customer Acquisition & Advertising
Meta Ads
Google Ads
TikTok Ads
Lead generation
Campaign strategy & optimisation
Customer acquisition strategy
Search & Local Discovery
Google Business Profile
Google Maps optimisation
Local SEO
SEO
GEO / AI search visibility
STEP 02
CONVERT
Turn interest into customers.
Landing pages, WhatsApp journeys and booking flows that make it easy to say yes, with follow-up that keeps every lead warm.
Landing pages & booking flows
WhatsApp conversion
Lead follow-up & CRM
What's included+
Conversion
Landing pages
Landing page optimisation
WhatsApp conversion
Booking & enquiry flow
Lead follow-up
CRM
STEP 03
RETAIN
Keep them coming back.
Repeat visits, reviews and word of mouth, so every customer you win keeps paying off.
Customer retention & re-engagement
Online reputation & reviews
What's included+
Customer Growth
Customer retention & re-engagement
Online reputation & review strategy
Business 02
AI Automation
Take repetitive work off your team.
We assess, build and train: AI customer service, AI agents and automated workflows for any part of your business, from customer service to sales and admin.
STEP 01
ASSESS
Find where AI pays off.
We look at how your business runs today and map the tasks worth automating, before anything is built.
AI business assessment
AI opportunity mapping
AI implementation planning
What's included+
AI Consulting
AI business assessment
AI opportunity mapping
AI implementation planning
STEP 02
BUILD
Take the busywork off your team.
AI customer service, AI agents and automated workflows that answer, qualify, update and follow up around the clock.
AI customer service & AI agents
WhatsApp & CRM automation
Workflow automation
What's included+
AI & Business Automation
AI customer service
AI agents
WhatsApp automation
CRM automation
Marketing automation
Workflow automation
Knowledge base / AI assistant
Custom AI solutions
STEP 03
TRAIN
Make AI part of daily work.
Hands-on training so your people know how to use AI well, and keep getting more from it.
Corporate AI training
AI workshops
What's included+
AI Training
Corporate AI training
AI workshops
Use one, or both. When you use both, we connect them. For example, enquiries from your ads get an instant reply from an AI assistant on WhatsApp.
Why UPWARD
One partner for the whole climb.
Whether you need more customers, less repetitive work, or both, you deal with one partner that plans, delivers and keeps improving.
Outcome first
Results before tools
We start with the result you need: more customers, better conversion or fewer hours lost to admin. Then we choose the technology that gets you there.
Two specialist teams
Clear roles, one contact
Marketers run your marketing and AI specialists build your automation. You get one point of contact instead of juggling agencies, freelancers and software vendors.
Practical AI
AI your team will use
AI customer service, WhatsApp automation and CRM workflows built for everyday business, trained on how you work, with training so your people get the most from it.
Results Placeholder figures
Measured in altitude gained.
0×
MARKETING
More qualified leads from paid and organic channels
0%
MARKETING
Higher enquiry-to-booking conversion
0%
AI AUTOMATION
Less time spent on repetitive admin
0/7
AI AUTOMATION
AI customer response on WhatsApp and web
Placeholder figures for layout only. To be replaced with real client results before launch.